i don’t know how i feel bout him…help plz!

theres a guy. i think ive talked about before on here. but hes basically liked me since september of last year. its come and gone. but ive told him 2 different times that i only saw him as a friend. but the thing is..i want to like him but i just don’t feel it. he has an amazing personality that anyone could fall in love with…but im not physically attracted to him. i think hes cute, but i couldnt see myself dating him. hes got a nice butt tho. lol. but he once again said to me the other day: i wish you would have gave me a chance. ..which yes i could have done. but i dont want to be on a different page then him. he really likes me and has for a long time. but i think i see him more as a friend. ive tried to convince myself to like him and tried to talk myself into it…but my heart isn’t there. i should just know and i think if i truly liked him then i would be dating him. but something about him, always makes me rethink how i feel: when i saw i dont like him that way, then i rethink it alot. hes so sweet and makes me feel great. hes well grounded and has that amazing personality..but the physical attraction..is like a friendship. and i cant change that and i dont want to force myself to like him. i want to like him but my heart isnt there with him. but i feel bad about it. and sometimes i like him and other times i feel like i only see him as a friend. im very wishy washy about it all. and i just dont know what to do anymore. should i just date him and see how it goes. or should i keep the friendship?? but when i tell him i dont see him that way, then he usually stops talking to me. and i lose that friendship with him, which i want really bad….help…